Jungheinrich Experience Center
Transforming industrial automation into an immersive spatial experience. Industrial automation is difficult to explain through presentations or product demonstrations alone. The Jungheinrich Experience Center transforms complex logistics into an interactive visitor journey where digital media, physical objects and real products become one continuous experience. Visitors move through a sequence of immersive environments that reveal how warehouse operations evolve from manual processes to intelligent, AI-driven automation before arriving at the physical warehouse itself.
My Contribution
I was responsible for the end-to-end experience design of the Jungheinrich Experience Center. My work spanned experience strategy, visitor journey design, spatial experience, UX and UI design, branding, visual communication and exhibition design. By connecting architecture, digital media and physical interaction, I created a cohesive experience that guides visitors naturally through every stage of the exhibition.
From complexity to experience
Rather than relying on traditional presentations, the Experience Center unfolds as a carefully orchestrated spatial journey. Each environment introduces a new chapter, leading visitors from global logistics challenges to intelligent warehouse automation through immersive media, interactive installations and large-scale visualizations. Instead of explaining technology, the exhibition invites visitors to experience it first-hand, making complex systems intuitive, memorable and easy to understand.
Connecting digital and physical worlds
Large-scale media walls, interactive interfaces, physical objects and immersive installations work together as one coherent experience. Every interaction supports the narrative, seamlessly connecting digital content with architecture and movement before leading visitors into the real warehouse environment. The result is a brand experience that not only communicates technological innovation, but allows visitors to understand and experience Jungheinrich’s vision of intelligent intralogistics in a tangible and engaging way.
