Kia Optima Sportswagon | Launch Campaign
Kia needed a platform to position the new Optima Sportswagon against established competitors and reach a younger, digitally-native audience. The tagline "Do it better. Do it with flair." was set – but how do you translate flair into the digital space?
Challenge
The car had to feel like what it is: athletic, not aggressive. Premium, not distant. The real challenge was expressing the Sportswagon DNA not through action, but through something subtler – space, elegance, reduced aesthetics. At the same time, a 3D viewer needed to make the vehicle genuinely experiential without becoming a gimmick.
Approach
At BOLD, we recognized early that restraint was the answer. Instead of a feature-heavy site with complicated navigation, we made a creative decision: space itself becomes the statement. Large, defining imagery. Breathing room. The 360° viewer isn't a pop-up – it's woven into the site's dramaturgy. Users rotate the car when it makes sense, not because it's flashy.
Solution
We built a website that breathes. Typography sits precisely. Colors are restrained. 3D assets are staged, not inserted. The interactive viewer works intuitively – users immediately understand they can interact with the vehicle. The entire navigation follows a visual logic that expresses athleticism through elegance. Premium space as UX strategy.
The result: a site that doesn't say "look, we have 3D," but shows the Optima Sportswagon exactly as it feels.
