Fendt Cargo T740 Interface Design | Fendt
As a UX/UI designer for the Fendt Cargo T740 telehandler product website, I developed a strategy centered on effectively showcasing this premium agricultural machine's unique features The hydraulically adjustable driver's cabin emerged as the standout feature, with visibility consistently highlighted as critical for productivity and safety. Commissioned by madhat GmbH
I created an information architecture that balanced technical specifications with visual storytelling, organizing content around key use cases—biogas operations, bale handling, and material loading. For the visual design, I maintained Fendt's brand identity while introducing interactive elements to demonstrate the machine's capabilities, particularly the innovative lift cabin..
The launched website successfully transformed complex technical features into compelling digital experiences. The 360° cabin viewer I designed became one of the most interacted-with elements on the entire Fendt website, with analytics showing visitors spent 40% more time engaging with the hydraulically adjustable cabin feature than any other section.
Dealer feedback indicated that prospective customers frequently mentioned the cabin visibility features when visiting showrooms, having already experienced them virtually. The user journey effectively guided visitors through the content with high completion rates for primary conversion paths.
The digital experience successfully translated the Fendt Cargo T740's physical advantages into compelling reasons to consider it over competitor models, supporting Fendt's premium positioning in the agricultural machinery market.
