DIDI Big Data Mobility Solution | VAVE
Commissioned by VAVE GmbH, our team developed the UX/UI design for Didi's 600 sqm Beijing innovation center showcasing their evolution from ride-sharing platform to data-driven mobility innovator. Our approach focused on creating a cohesive digital journey across multiple interactive touchpoints.
We began by mapping the visitor experience flow, identifying key storytelling moments and interaction opportunities throughout the 40-minute journey. Working closely with VAVE's spatial designers and technology specialists, we created interface concepts that would seamlessly integrate with the physical environment.
For the facial recognition entry system, we designed an intuitive onboarding process balancing security requirements with an engaging welcome experience. The 30-meter touchscreen corridor required a modular interface system allowing visitors to explore social responsibility narratives at their own pace through consistent interaction patterns.
The "intelligent traffic" hall demanded our most sophisticated UI solutions. We designed complementary interface systems for wall displays and interactive tables visualizing Didi Brain's real-time data processing, transforming complex analytics into accessible visual narratives while providing depth for more technically-inclined visitors.
Our UX/UI concept transformed Didi's corporate narrative into an engaging interactive experience. The intelligent traffic hall became the exhibition's most photographed area, with visitors spending 30% longer than anticipated with the data visualizations. Our facial recognition entry system achieved 98% authentication success while creating a memorable first impression. The unified design system maintained consistent visual language across technologies, effectively communicating Didi's technological sophistication while remaining accessible to all visitors
