Catalog Design & Art Direction | George Gina Lucy
George Gina Lucy needed cohesive catalog designs that would effectively showcase their premium bag and accessory collections while maintaining brand consistency across seasonal launches. As Art Director and Graphic Designer, I led the visual concept development and layout execution for their product catalogs.
Me and my colleague developed a visual language that balanced clean product presentation with lifestyle elements, created typographic systems that enhanced readability while reflecting the brand's contemporary aesthetic, and established layout grids that could flexibly accommodate varying product categories. Through careful image curation and editing, we ensured each catalog maintained visual coherence from cover to cover.
A key focus was implementing sophisticated print finishing techniques - from embossed covers and spot UV applications to foil stamping and specialized paper stocks - elevating each catalog into a tactile brand experience that reflected George Gina Lucy's premium positioning. The resulting catalogs successfully positioned George Gina Lucy as a premium lifestyle brand, serving as effective sales tools for their B2B partners while strengthening brand recognition in the competitive accessories market.
Key contributions:
Art direction for seasonal product catalogs
Layout design and typography systems
Image selection and post-production
Print production management with extensive finishing techniques
