MCL IT Webshop
MCL, a specialized IT solutions provider, needed an effective webshop and landing page to showcase their expertise and partnerships with hardware providers while guiding customers to relevant IT solutions. The user-friendly platform needed to establish technical authority while providing an intuitive online shopping experience with optimized checkout processes and simple handling for business customers.
My work encompassed the entire UX/UI process—from initial concept and information architecture to visual design and component specifications—creating a cohesive digital shopping experience.As the UX/UI Designer commissioned by GB Branding, I developed the complete concept, user experience, and interface design for the MCL webshop:
Webshop Architecture
Creating an intuitive e-commerce structure that organized MCL's extensive product catalog into logical solution categories aligned with business needs, balancing comprehensive offerings with ease of navigation.
Technical Credibility Design
Developing a visual language that conveyed MCL's deep expertise in IT solutions through precise typography, structured layouts, and professional aesthetics that resonated with IT decision-makers.
As UX/UI Designer, I developed elements highlighting MCL's strategic relationships with leading hardware providers, visually communicating how these partnerships enable them to offer optimal conditions to customers. I established clear user journeys from landing page to purchase, with strategic call-to-action components and simplified decision paths that guided visitors through MCL's complex product ecosystem
Results
My comprehensive UX/UI work created a cohesive digital shopping experience for MCL. The webshop successfully established their position as an IT expert while enabling effective product discovery and purchase. The design balanced technical authority with user-friendly navigation, meeting business customers' needs and demonstrating how strategic design can transform specialized technical offerings into accessible e-commerce experiences while maintaining professional credibility in the B2B market.
