MCL IT Webshop
MCL, a specialized IT solutions provider, needed an effective webshop and landing page to showcase their expertise and partnerships with hardware providers while guiding customers to relevant IT solutions. The user-friendly platform needed to establish technical authority while providingan intuitive online shopping experience with optimized checkout processes and simple handling for business customers.
Commissioned by GB Brand DesignN
Commissioned by GB Brand DesignN
My work encompassed the entire UX/UI process—from initial concept and information architecture to visual design and component specifications—creating a cohesive digital shopping experience.As the UX/UI Designer commissioned by GB Branding, I developed the complete concept, user experience, and interface design for the MCL webshop:
Webshop Architecture
Creating an intuitive e-commerce structure that organized MCL's extensive product catalog into logical solution categories aligned with business needs, balancing comprehensive offerings with ease of navigation.
Technical Credibility Design
Developing a visual language that conveyed MCL's deep expertise in IT solutions through precise typography, structured layouts, and professional aesthetics that resonated with IT decision-makers.
As UX/UI Designer, I developed elements highlighting MCL's strategic relationships with leading hardware providers, visually communicating how these partnerships enable them to offer optimal conditions to customers. I established clear user journeys from landing page to purchase, with strategic call-to-action components and simplified decision paths that guided visitors through MCL's complex product ecosystem
Results
My comprehensive UX/UI work created a cohesive digital shopping experience for MCL. The webshop successfully established their position as an IT expert while enabling effective product discovery and purchase. The design balanced technical authority with user-friendly navigation, meeting business customers' needs and demonstrating how strategic design can transform specialized technical offerings into accessible e-commerce experiences while maintaining professional credibility in the B2B market.
