Margarete Restaurant | Frankfurt Gastronomy Concept
The traditional dining experience in Frankfurt's old town needed a digital presence that combines urban flair with heartfelt hospitality. As UX/UI Designer, I developed a website that authentically translates Margarete's unique philosophy—modern, down-to-earth cuisine with regional ingredients—into a digital experience. The challenge was making transparency and quality tangible online.
Through targeted audience analysis, I developed an interface concept reflecting the open kitchen philosophy. My UI solutions included intuitive navigation between bistro, restaurant, and event sections, visual storytelling for regional producers, transparent menu presentation with ingredient origins, and a modular layout system for events and magazine content.
Focusing on visual UI solutions for the Margarete website, I created a warm, inviting color palette with modern accents, developed typography that bridges tradition and innovation, designed a flexible grid system for diverse content formats, and conceived intuitive user flows for table reservations and event inquiries.
The Margarete website design established a strong digital presence: increased online visibility in Frankfurt's gastronomy scene, improved user experience for reservations and event requests, authentic brand communication that conveys local values, and a scalable design system for future digital touchpoints.
