BI - Vetmedica Shop
Concept, UX and UI design for the Vetmedica Online Shop, the B2B ordering portal of Boehringer Ingelheim Animal Health.
Veterinarians order products, look up product information, follow news and access training on one platform. As products, prices and individual discounts are only visible to verified professionals, registration and access logic were a central part of the concept.
I defined the information architecture and designed the core commerce flows: onboarding, product search with filters by species, form and strength, product detail pages, quick reorder and the account area. Requirements from the different stakeholders were consolidated into one consistent, responsive experience for desktop and mobile.
Contracted by Neufrankfurt GmbH.
