COBI Smart Biking System | COBI/BOSCH
Cyclists faced the problem of having to mount multiple hard-to-read bicycle computers and e-bike controls on their handlebars. This resulted in a cluttered cockpit, which distracted riders from traffic and compromised safety. Additionally, existing solutions were often not interconnected and lacked integrated functions for the digital age.
As Creative Partner at BOLD. Digital, me and the team guided COBI from its initial business idea through to its first prototype and beyond. This involved developing a central system that consolidated all relevant functions into a single app, integrating an innovative joystick control system for both the app and the e-bike motor, implementing genuine turn-by-turn navigation tailored for cyclists, and incorporating safety features such as front and brake lights.
Furthermore, we designed an intuitive user interface that prioritized simplicity and safety for use while riding. My services included comprehensive UI design, with a strong focus on interaction and visual elements, project management and controlling throughout the entire development phase, consultation on marketing measures for crowdfunding and the website, and customization options for product personalization.
The COBI system achieved significant recognition, notably receiving the Red Dot Award "Best of the Best" for its exceptional UI design. This accolade underscored the system's success in transforming the cycling experience into an innovative and connected one. Furthermore, the system contributed to improved road traffic safety by effectively reducing distractions for cyclists.
Its successful market launch was followed by its acquisition by BOSCH, solidifying its impact. Ultimately, the COBI system became a pioneer in the realm of connected bicycle solutions, establishing new industry standards for the integration of digital technology and mobility within the bicycle sector.
