PARADOR Digital Omni-Channel Strategy
As the Creative Partner at Bold. Digital, me and my team tackled premium flooring customers' uncertainty about how selections would appear in their homes. With research showing 78% of customers wanted AR/VR consultation, we created an intuitive AR application interface that transformed complex visualization technology into a seamless experience. The UI design featured clean visual hierarchies and minimal interface elements that matched PARADOR's premium brand while increasing direct sales and enhancing consultation services.
We as BOLD. Digital crafted a seamless digital customer experience for premium flooring across multiple touchpoints. Our interface designs unified the consumer journey from awareness through retention, creating intuitive digital pathways across each phase. We developed clean, visually appealing UI components for AR floor configurations, comparison tools, and interactive consultation features that enhanced decision-making while preserving brand elegance.
Our user-centered design approach ensured consistent navigation patterns and visual language across platforms, balancing sophisticated functionality with accessibility to support both online and offline sales conversions.
Our services included comprehensive research and ideation, leading to detailed customer journey maps that optimized user interactions across digital touchpoints. We developed coherent digital strategies, focusing on user needs and seamless brand experiences.
A key focus was UX/UI design for websites, apps, and other digital interfaces, emphasizing intuitive navigation, visual consistency, and accessibility. Our interface designs balanced aesthetic appeal with functionality, creating engaging yet intuitive digital experiences that aligned with brand identities. Additionally, we handled pitch preparation and project management to ensure successful strategy implementation.
Our strategy delivered a seamless omnichannel experience throughout the customer journey. We successfully integrated AR technology with an intuitive UI design enabling virtual floor visualization, significantly boosting customer confidence and conversions. Our interfaces ensured smooth cross-device functionality while maintaining engaging visuals that reflected PARADOR's premium positioning. The digital experience strengthened PARADOR's market standing by transforming traditional flooring purchases into emotionally connected experiences that effectively bridged online and physical shopping.
