OPEL CAYU Digital Retail Experience | BOLD DIGITAL
As Creative Partner at Bold.Digital, me and my team developed an independent design language for the Opel CAYU online shop that visually communicates its innovative concept—young, open, and personal. The design direction emphasized simplicity, with UI centered around clear visualization of pre-configured models and a custom filter interface for personalization. This streamlined approach accelerated the purchasing process.
UI Design System
Developed a visual language balancing OPEL's heritage with contemporary digital aesthetics. The system featured distinctive typography, color palettes, and component designs creating a premium yet approachable experience for Millennials.
Developed a visual language balancing OPEL's heritage with contemporary digital aesthetics. The system featured distinctive typography, color palettes, and component designs creating a premium yet approachable experience for Millennials.
Configurator Interface
Designed an intuitive equipment package configurator with clear visual feedback and seamless transitions, simplifying complex vehicle configuration into an engaging, visually-driven experience.
Designed an intuitive equipment package configurator with clear visual feedback and seamless transitions, simplifying complex vehicle configuration into an engaging, visually-driven experience.
Cross-Device Continuity
Created responsive interfaces with visual consistency across devices while maintaining brand identity and usability.
Created responsive interfaces with visual consistency across devices while maintaining brand identity and usability.
Digital-Physical Integration
Designed cohesive interfaces for Stuttgart CAYU store displays and kiosks that visually extended the web experience.
Designed cohesive interfaces for Stuttgart CAYU store displays and kiosks that visually extended the web experience.
Results
The UI design transformed automotive retail from technical interfaces to emotionally engaging digital experiences. Our visually-driven approach significantly improved engagement with Millennials and established a new aesthetic benchmark for the sector, demonstrating how sophisticated UI design could make car purchasing as appealing as consumer e-commerce. The deliverables included visual mockups, interactive prototypes, component libraries, and design guidelines, developed in collaboration with strategy consultant.
The UI design transformed automotive retail from technical interfaces to emotionally engaging digital experiences. Our visually-driven approach significantly improved engagement with Millennials and established a new aesthetic benchmark for the sector, demonstrating how sophisticated UI design could make car purchasing as appealing as consumer e-commerce. The deliverables included visual mockups, interactive prototypes, component libraries, and design guidelines, developed in collaboration with strategy consultant.
